#NoDAPL PR Firm Admits to Focus on Emotion and Celebrity Endorsements, Not the Law
Standing Rock Sioux PR firm Pyramid Communications recently published a blog post entitled, “#NoDAPL: 3 Media Tips for Sticking to Your Message,” highlighting the tactics they’ve used to support the ongoing Dakota Access Pipeline protest. In doing so, they have made it clear when you don’t have the facts, rely on the emotional argument. According…